One of the main reasons why big publishers are focusing on mobile gaming is that it has become a lucrative market. According to a report by App Annie, the global mobile games market was estimated to be worth $77.2 billion in 2020, with a growth rate of 13.3% compared to the previous year. This figure is expected to increase to $98 billion by the end of 2024.
With such impressive growth figures, it’s no surprise that publishers are keen to capitalize on the mobile gaming industry. By investing in mobile game development, they can tap into a huge market of gamers who prefer to play on their smartphones and tablets.
Another reason why big publishers are focusing on mobile gaming is the convenience it offers. Unlike console or PC gaming, mobile gaming can be done on-the-go, making it a popular choice for commuters and those with busy lifestyles. With the rise of 5G, this trend is expected to accelerate even further, with faster download speeds and lower latency making mobile gaming even more appealing.
Big publishers are also focusing on mobile gaming because it offers a more inclusive gaming experience. With the rise of free-to-play games, anyone with a smartphone or tablet can enjoy the latest games without having to invest in expensive gaming hardware. This makes games more accessible to a wider audience, creating new opportunities for publishers to reach a diverse range of gamers.
Finally, big publishers are focusing on mobile gaming because it provides an opportunity to diversify revenue streams. With the rise of in-app purchases and micro-transactions, publishers can monetize their games in new ways, creating additional revenue streams alongside conventional game sales. This can help to cushion against the ups and downs of the traditional gaming market, creating a more stable business model for publishers.
In conclusion, big publishers are focusing on mobile gaming for a range of reasons, including the lucrative market, the convenience it offers to gamers, the inclusive gaming experience, and the opportunity to diversify revenue streams. With the mobile gaming market set to continue growing, we can expect to see more big publishers investing in this exciting sector in the years to come.
