One of the most prominent esports brands today is Team SoloMid (TSM). Founded in 2009, TSM quickly established itself as a force to be reckoned with in the esports world. The organization has achieved remarkable success in multiple games, including League of Legends, Valorant, and Fortnite. TSM’s popularity is not only built on their impressive tournament results but also the strong partnerships they have formed over the years. TSM’s most notable sponsorship is with Logitech G, one of the leading gaming peripheral companies. This partnership has allowed TSM to access top-of-the-line gaming equipment and provide their players with the tools they need to succeed.
Another esports brand that has made waves is FaZe Clan. Initially emerging as a Call of Duty sniping clan in 2010, FaZe Clan has since expanded into a multi-game esports organization. FaZe Clan is known for its impressive roster of content creators, professional players, and influencers. They have secured various sponsorships from well-known brands such as G Fuel, an energy drink specifically targeted towards gamers, and SteelSeries, a reputable gaming peripherals company. These partnerships have not only bolstered FaZe Clan’s financial stability but have also helped to solidify their position as a leading esports organization.
Cloud9 is also a name that stands out in the esports scene. This organization, established in 2013, has teams in a wide range of games, including League of Legends, Valorant, and Counter-Strike: Global Offensive. Known for their consistently strong performances in tournaments, Cloud9 boasts an impressive list of sponsors. One of their notable partnerships is with Puma, a global sportswear brand. This collaboration has allowed Cloud9 to release unique merchandise and elevate their brand both within and outside the esports community. Additionally, Cloud9 has also secured sponsorship deals with AT&T, an American telecommunications company, and BMW, a renowned automobile manufacturer.
Lastly, we cannot discuss powerful esports brands without mentioning G2 Esports. Founded in 2013, G2 Esports has garnered a massive following due to its accomplishments in games like League of Legends, VALORANT, and Counter-Strike: Global Offensive. G2’s impressive list of sponsors includes Logitech, paysafecard, and Pringles. The partnership with Logitech provides G2 with state-of-the-art gaming peripherals, while the collaboration with Pringles offers unique experiences for fans through various promotions and events. These partnerships have positioned G2 Esports as one of the most recognized and successful organizations in the esports industry.
While these are just a few examples of the most powerful esports brands and sponsorships, there are countless others shaping the industry. Whether it’s through partnerships with gaming peripheral companies, energy drink manufacturers, or sportswear brands, these sponsorships play a crucial role in the growth and development of esports organizations and tournaments. As esports continue to gain momentum worldwide, we can expect more brands to recognize the immense potential in this thriving industry and form strategic partnerships to solidify their presence in the esports ecosystem.
